Sometimes in business development, it’s easy to focus solely on impressing the potential client, much like in our youthful job interviews where the goal is to stand out rather than assess fit. This presentation emphasizes the importance of recognizing and responding to red, yellow and green lights in client conversations to ensure mutual benefit and alignment. Session attendees will gain insights into effective listening, the value of meeting plans over traditional agendas and how asking, “should we keep talking?” can streamline your efforts and foster more productive relationships.